What is the Company Journey?
The Company Journey is the succession of all important moments. Each of these moments is defined through five coordinates (5Ps): Positioning, Portfolio, Processes, People and Performance.
It starts from the moment the founder(s) have the business idea and covers the entire life of the company.
You will face many such moments. Your choices will determine the success of the company.
We identified eight key moments in the Company Journey where we can help you.
Every business starts with an idea. Making it clearer will serve two purposes: to gain confidence in the feasibility and the potential of the idea, and to make it attractive and credible in front of a potential investor, if you need one.
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It is the natural continuation of business idea definition and planning, putting the decision taken into practice: you assemble the vehicle, pour the fuel, start the engine and follow the defined roadmap
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From the market perspective, the company has potential to grow, but it is not able to scale up further due to various internal reasons. The Company Journey started a while ago, still on the highway, but with lower speed, other business in the field overpassing you. It is time to think how you can accelerate, keep up or even go faster than the other players.
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Judging from the external economical context perspective, the business should grow, but instead it is flattened or even decreasing. You started the Company Journey a while ago, and you gradually diverted from the highway, ended up on side roads, dead ends, moving slower and slower
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The organization depends too much on the founder(s) and it is at a point where the further growth is limited by the capacity of the founders to scale. Professionalizing the management team and delegating responsibilities becomes the main priority for further scaling.
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You realize the intended business growth can’t be achieved fast enough only through own resources. You are on the highspeed track, not able to accelerate more. It is time to add a new engine to your vehicle.
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When decision is made to sell the company (either partially or fully) to another investor, it is important to make sure the company is prepared for such a transaction, and that the potential buyer has the right image on the company valuation.
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In this situation, either your organization was sold and needs to be integrated in the buyer’s organization, or you bought or merged with an organization and need to integrate it into your own.
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